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6. Doug Lipman, The Storytelling Coach: How to Listen, Praise, and Bring Out People’s Best (Atlanta: August House, 1995).

7. National Storytelling Network ().

8. Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business (New York: HarperCollins Publishers, 2007).

9. David Armstrong, Managing by Storying Around: A New Method of Leadership (New York: Doubleday Currency, 1992).

10. Peg C. Neuhauser, original observation from Corporate Legends & Lore: The Power of Storytelling as a Management Tool (Austin, TX: PCN Associates, 1993). Commentary from Margaret Parkin, Tales for Trainers: Using Stories and Metaphors to Facilitate Learning, rev. ed. (London: Kogan Page Limited, 2010).

11. Craig Wortmann, What’s Your Story: Using Stories to Ignite Performance and Be More Successful (New York: Kaplan Publishing, 2006).

12. Bob Johansen, Leaders Make the Future: Ten New Leadership Skills for an Uncertain World (San Francisco: Berrett-Koehler Publishers, 2009).

13. This is my version of an old folktale. Original author unknown.

14. Peg C. Neuhauser, Corporate Legends & Lore: The Power of Storytelling as a Management Tool (Austin, TX: PCN Associates, 1993).

15. Lori Silverman, Wake Me Up When the Data Is Over: How Organizations Use Storytelling to Drive Results (San Francisco: Jossey-Bass, 2006).

16. Larry Chang, Wisdom for the Soul: Five Millennia of Prescriptions for Spiritual Healing (Washington, DC: Gnosophia Publishers, 2006).

17. Chip Heath and Dan Heath, Switch: How to Change Things When Change Is Hard (New York: Crown Business, 2010).

18. Lilly Walters, Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade (New York: McGraw-Hill, 1993).

19. As reported to Portland Airport National Car Rental manager Wayne Ranslem.

20. Michael B. Druxman, How to Write a Story… Any Story: The Art of Storytelling (Thousand Oaks, CA: The Center Press, 1997).

21. T. A. Harley, The Psychology of Language (New York: Taylor & Francis, 1995).

22. Ayn Rand, The Voice of Reason: Essays in Objectivist Thought (New York: Plume, 1990).

23. Sumantra Ghoshal, The Individualized Corporation: A Fundamentally New Approach to Management (New York: Harper Business, 1997).

24. C. Hampden-Turner and F. Trompenaars, Building Cross-Cultural Competence (New Haven, CT: Yale University Press, 2000).

25. Patricia Beard, Blue Blood and Mutiny: The Fight for the Soul of Morgan Stanley (New York: Harper Perennial, 2008 [reprint]).

26. Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling (San Francisco: Jossey-Bass, 2001).

27. John E. Pepper, What Really Matters: Reflections on My Career at Procter & Gamble with Guiding Principles for Success in the Marketplace and in Life (Cincinnati: Procter & Gamble, 2005).

28. George Santayana, Reason in Common Sense: The Life of Reason Volume (Mineola, NY: Dover, 1980).