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29. Adapted from Michael Brown and Alan Khazei, City Year’s Founding Stories (July 2004).

30. Dozens of similar versions of this story have appeared on the Internet for over a decade. The earliest appearance in print I’ve found is in John E. Renesch, Getting to the Better Future (San Francisco: New Business Books, 2000), where the original source is also unclaimed and unattributed.

31. G. R. Stephenson, “Cultural Acquisition of a Specific Learned Response Among Rhesus Monkeys”, in D. Starek, R. Schneider, and H. J. Kuhn (eds.), Progress in Primatology (Stuttgart, Germany: Fischer, 1967).

32. Dr. Frank Luntz, Words That Work: It’s Not What You Say, It’s What People Hear (New York: Hyperion Publishing, 2007).

33. William Strunk, Jr., and E. B. White, The Elements of Style, Third Edition (New York: MacMillan Publishing, 1979).

34. Antoine de Saint-Exupéry, Wind, Sand, and Stars (Boston: Houghton Mifflin Harcourt, 1992).

35. Garr Reynolds, Presentation Zen (Indianapolis: New Riders, 2008).

36. U.S. 9th Circuit Court of Appeals, Cal-Almond v. U. S. Department of Agriculture (October 10, 1995).

37. U. S. Supreme Court, Glickman v. Wileman Brothers and Elliott Inc. (October 1996).

38. Dale Darling, “Strategic Thinking for Global Operations: The Case of Blue Diamond Growers” (February 16, 2006).

39. Deborah Hedstrom-Page, From Telegraph to Light Bulb with Thomas Edison (My American Journey) (Nashville, TN: B&H Books, 2007).

40. Original author unknown. I first heard this story from Margaret Parkin, Tales for Trainers (London: Kogan Page, 1998), but have adapted it for my own purposes.

41. Richard Feynman, What Do You Care What Other People Think? (New York: W. W. Norton & Company, 1988).

42. Maturin Murray Ballou, Treasury of Thought: Forming an Encyclopædia of Quotations from Ancient and Modern Authors (Nabu Press, 2010; print on demand).

43. The Imagineers, The Imagineering Way: Ideas to Ignite Your Creativity (New York: Disney Editions, 2003).

44. Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business (New York: HarperCollins, 2007).

45. Jack Maguire, The Power of Personal Storytelling: Spinning Tales to Connect with Others (New York: Tarcher/Putnam, 1998).

46. Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007).

47. El Pais, “96 homicidiosporcada 100.000 habitantes.” Retrieved November 3, 2009.

48. This original story was inspired by the story of “The Three Guides” in Doug Lipman’s book The Storytelling Coach: How to Listen, Praise, and Bring Out People’s Best (Atlanta, GA: August House, 1995).

49. Craig Wortmann, What’s Your Story: Using Stories to Ignite Performance and Be More Successful (Riverside, NJ: Kaplan Publishing, 2006).

50. Terry Haller, Danger: Marketing Researcher at Work (Westport, CT: Quorum Books, 1983).

51. Margaret Parkin, Tales for Trainers: Using Stories and Metaphors to Facilitate Learning (London: Kogan Page, 1998).