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Дэниель Пинк
116
Ibid.
117
Varda Liberman, Steven M. Samuels, and Lee Ross, “The Name of the Game: Predictive Power of Reputations Versus Situational Labels in Determining Prisoner’s Dilemma Game Moves,”
118
Danit Ein-Gar, Baba Shiv, and Zakary L. Tormala, “When Blemishing Leads to Blossoming: The Positive Effect of Negative Information,”
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Zakary Tormala, Jayson Jia, and Michael Norton, “The Preference for Potential,”
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Это объяснение основано на отчете в книге: Lee Ross and Richard E. Nisbett,
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Рассказы об Отисе и его изобретении см. в Spencer Klaw, “All Safe, Gentlemen, All Safe!”
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Kimberly D. Elsbach and Roderick M. Kramer, “Assessing Creativity in Hollywood Pitch Meetings: Evidence for a Dual-Process Model of Creativity Judgments,”
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Ibid., 294.
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Kimberly D. Elsbach, “How to Pitch a Brilliant Idea,”
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Elsbach and Kramer, “Assessing Creativity in Hollywood Pitch Meetings,” 296.
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“Wordy Goods,”
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Maurice Saatchi, “The Strange Death of Modern Advertising,”
128
Ibid.
129
Robert E. Burnkrant and Daniel J. Howard, “Effects of the Use of Introductory Rhetorical Questions Versus Statements on Information Processing,”
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Burnkrant and Howard, “Effects of the Use of Introductory Rhetorical Questions,” 1224.
131
“CNN Poll: Are You Better Off Than Four Years Ago?” CNN.com, September 13, 2012, доступно на .
132
Matthew S. McGlone and Jessica Toighbakhsh, “Birds of a Feather Flock Conjointly (?): Rhyme as Reason in Aphorisms,”
133
Ibid.
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Nicolas Ducheneaut and Victoria Bellotti, “E-mail as Habitat: An Exploration of Embedded Personal Information Management,”
