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‹‹10›› Nick Haslam, Steve Loughnan, and Gina Perry, Meta-Milgram: An Empirical Synthesis of the Obedience Experiments, PLoS ONE 9, no. 4 (2014), doi:.

‹‹11›› L. Festinger, S. Schachter, and K. W. Back, Social Pressures in Informal Groups: A Study of Human Factors in Housing (New York: Harper, 1950).

‹‹12›› Chadwick Martin Bailey, Match.com and Chadwick Martin Bailey 2009–2010 Studies: Recent Trends: Online Dating, .

‹‹13›› Jonathan D. D’Angelo, and Catalina L. Toma, There Are Plenty of Fish in the Sea: The Effects of Choice Overload and Reversibility on Online Daters’ Satisfaction With Selected Partners, Media Psychology 20, no. 1 (2017): 1–27, doi:.

‹‹14›› S. S. Iyengar and M. R. Lepper, When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?» Journal of Personality and Social Psychology 79 no. 6 (2000): 995–1006.

‹‹15›› S. S. Iyengar, Wei Jiang, and Gur Huberman, How Much Choice Is Too Much? Contributions to 401(k) Retirement Plans, Philadelphia, PA: Pension Research Council, .

‹‹16›› H. Leventhal, R. Singer, and S. Jones, Effects of Fear and Specificity of Recommendation Upon Attitudes and Behavior, Journal of Personality and Social Psychology 2(July 1965): 20–29.

‹‹17›› Women spend nearly one year deciding what to wear, The Telegraph, .

‹‹18›› Jason Abbruzzese, Why Zuck and other successful men wear the same thing every day, Mashable, last modified November 17 2014, .

‹‹19›› Matilda Kahl, Why I Wear the Exact Same Thing to Work Every Day, Harpers Bazaar, last modified April 3 2015, .

‹‹20›› Christy Rutherford, Matilda Kahl Negotiated with Zara for her Work Uniform, Harpers Bazaar, last modified April 9 2015, .

‹‹21›› L. Ross and A. Ward, Naive Realism in Everyday Life: Implications for Social Conflict and Misunderstanding, In Values and Knowledge, ed. T. Brown, E. S. Reed and E. Turiel (Hillsdale, NJ: Erlbaum, 1996), 103–135.

‹‹22›› J. Froyd and J. Layne, Faculty Development Strategies for Overcoming the ‘Curse of Knowledge’, 2008 38th Annual Frontiers in Education Conference, S4D-13-S4D-16, doi:.

‹‹23›› Ibid., Do 95 % of all traders lose?

‹‹24›› Gustaf Torngren and Henry Montgomery, Worse Than Chance? Performance and Confidence Among Professionals and Laypeople in the Stock Market, Journal of Behavioral Finance 5, no. 3 (2004): 148–153, doi:.