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135. “The Redirect Method,” July 2017. www.redirectmethod.com.

Глава 4. Как создать общественную базу поддержки

136. Roisin O’Connor, “Kendall Jenner and Pepsi Face Backlash over Advert Showing Model Giving Can to Police Officer Mid-Protest,” The Independent, April 5, 2017.

137. Madison Malone Kircher, “Pepsi’s Kendall Jenner Ad Sparks Mass Mobilization of Mean, Funny Tweets,” New York magazine, April 5, 2017.

138. GetUp! Action for Australia, July 2017. www.getup.org.au.

139. “Get Up!,” YouTube video, 0:46, posted by “GetUp! Australia,” August 1, 2011, www.youtube.com.

140. Там же.

141. GetUp! Australia, “GetUp Achievements,” July 2017. www.getup.org.au.

142. Mark Bannerman, “Website Hopes to Spark Political Interest,” Australian Broadcasting Corporation, August 4, 2005.

143. Paul Bibby, “Finally, Howard Admits McKew Has It,” Sydney Morning Herald, December 12, 2007.

144. GetUp! Australia, “GetUp Achievements.”

145. GetUp! Australia, “Powering GetUp,” July 2017. www.getup.org.au.

146. Kathy Marks, “Exclamation Politics: GetUp!,” The Monthly, October 2010.

147. Nick Cater, “Incoherent Get Up! Just Goes Along for a Disruptive Ride,” The Australian, May 23, 2017.

148. “About Etsy,” July 2017. www.etsy.com.

149. Max Chafkin, “Can Rob Kalin Scale Etsy?,” Inc., April 2011.

151. Morgan Brown, “Etsy: [Ideas Inside] The Story of Etsy’s Crafty Growth to IPO and a $2 Billion Valuation,” Growth-Hackers, 2015.

152. Там же.

153. GetUp!, “About Us,” July 2017. www.getup.org.au.

154. Дуглас Аткин в письме авторам, 3 ноября 2017 года.

155. Joe Berkowitz, “This Tumblr Shows Everything Airbnb’s New Logo Looks Like in Addition to a Vagina,” Fast Company, July 21, 2014.

156. Austin Carr, “Airbnb Unveils a Major Rebranding Effort That Paves the Way for Sharing More Than Homes,” Fast Company, July 16, 2014.

157. M. B. Brewer, “The Social Self: On Being the Same and Different at the Same Time,” Personality and Social Psychology Bulletin 17 (1991): 475–482.

158. Brian Chesky, “Belong Anywhere,” Airbnb blog, July 2017. www.airbnb.com.

159. “About,” July 2017. www.hilton.com.

160. Чак Гейтс в интервью авторам, июнь 2017 года.

161. National Guild, “92nd Street Y Named a 2016 Most Innovative Company,” National Guild, February 22, 2016; “92nd Street Y Receives $15 Million for Innovation and Social Impact,” Philanthropy News Digest, May 27, 2016.

162. Tinder, July 2017. www.tinder.com.

163. Shanti Bhushan, “Jan Lokpal Bill and Parliament,” The Hindu, September 6, 2011.

164. Jason Burke, “Indian Activist Anna Hazare Refuses to End Hunger Strike,” The Guardian, April 7, 2011.

165. Jonathan Arp, “Call to Action,” Makeshift, Fall 2013.

166. /The Rules, “Changing the World with Millions of Missed Calls,” Social Tech Guide, May 9, 2014.

167. Malcolm Gladwell, “Small Change,” New Yorker, October 4, 2010.

168. Burke, “Indian Activist Anna Hazare.”

169. /The Rules, “Changing the World.”

170. TED, July 2017. www.ted.com.