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78.   Там же, с. 16–18.

79.   Arpita Aneja, “Rice, Not Ice: India’s Answer to the Ice Bucket Challenge,” Time, August 26, 2014.

80.   “Pstew’s Ice Bucket Challenge,” YouTube video, 0:56, posted by “Sunny Ozell,” August 22, 2014, www.youtube.com.

81.   Ashly Perez, “What City Should You Actually Live In?,” BuzzFeed, January 16, 2014.

82.   Cates Holderness, “What Colors Are This Dress?,” BuzzFeed, February 25, 2015.

83.   Caroline Kee, “17 Times Double-Jointed People Took It Way Too Far,” BuzzFeed, August 22, 2015.

84.   Chris Rodley, “100 Most Australian Words of All Time,” BuzzFeed, June 15, 2015.

85.   BuzzFeed Tasty Facebook page, July 2017, www.facebook.com.

86.   Chris Matthews, “Here’s Why Buzzfeed Could Be Worth $1.5 Billion,” Fortune, July 31, 2015; “The Most Innovative Companies of 2017,” Fast Company, February 2017; Noah Robinschon, “How BuzzFeed’s Jonah Peretti Is Building a 100-Year Media Company,” Fast Company, February 16, 2016.

87.   Ben Smith, “Why BuzzFeed Doesn’t Do Clickbait,” BuzzFeed, November 6, 2014.

88.   “How Y’all, Youse and You Guys Talk,” New York Times, December 21, 2013.

89.   Abhinn Shreshtha, “You Cannot Charge for Vanilla Content,” Exchange 4 Media, March 8, 2017.

90.   Dave Stopera, “If None of These Pictures Make You Say ‘What the Fuck,’ Nothing Will,” BuzzFeed, May 7, 2017.

91.   “Let Them Wed,” The Economist, January 4, 1996.

92.   Inga Kiderra, “Facebook Boosts Voter Turnout,” UC San Diego News Center, September 12, 2012.

93.   Zoe Corbyn, “Facebook Experiment Boosts US Voter Turnout,” Nature, September 12, 2012. Приводимые далее цитаты, касающиеся эксперимента, и его результаты также взяты из этого источника.

94.   Алекс «Сэнди» Пентленд в беседе с авторами, 14 августа 2015 года.

95.   Jack Krawczyk and Jon Steinberg, “How Content Is Really Shared: Close Friends, Not ‘Influencers,’” Advertising Age, March 7, 2012.

96.   Humans of New York, July 2017. www.humansofnewyork.com.

97.   Humans of New York’s Facebook page, April 26, 2017, and May 1, 2017, www.facebook.com/humansofnewyork.

98.   Там же (по состоянию на июль 2017 года).

99.   Sophia Rocher, “Paypal Smashes World Record for Most Money Raised Online for Charity in 24 Hours with $45.8M Campaign,” Guinness World Records News, January 13, 2016. www.guinnessworldrecords.com.

100. Micah Sifry, “The Most Successful Civic Tech Culture Hack of the Decade?,” Medium, December 4, 2015.

101. University of Michigan, “Giving Blueday Impact,” December 2016. www.givingblueday.org.

102. Dress for Success, “Dress for Success Turns #GivingTuesday Into #GivingShoesDay,” October 30, 2015. www.dressforsuccess.org.

103. GivingZooDay, July 2017. www.givingzooday.org.

104. Madeline Turner, “How Baltimore Became the Most Generous City in America on Giving Tuesday,” npENGAGE (blog), November 4, 2015. www.npengage.com.

105. Doa Sorocaba, July 2017. www.doasorocaba.com.br.

106. См., напр.: UnDiaParaDarAR, July 2017. www.undiaparadar.org.ar.

107. GivingWeek, July 2017. www.givingweek.sg.