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170. TED, July 2017. www.ted.com.

171. TED, “Organize a Local TEDx Event,” July 2017. www.ted.com.

172. Yo, July 2017. www.justyo.com.

173. Alyson Shontell, “What’s Happened to ~$7 Million App ‘Yo’ Now That the Hype Has Died,” Business Insider, September 26, 2014.

174. Alyson Shontell, “The Inside Story of Yo,” Business Insider, June 21, 2014.

175. Shontell, “What’s Happened to ~ $7 Million App.”

176. John W. Gardner, “The Tasks of Leadership,” Project Kaleidoscope 4 (2005), 2.

177. Joshua Goldstein, “Meu Rio,” Civic Media Project, July 2017. www.civicmediaproject.org.

178. Rachel Glickhouse, “Interview with Meu Rio’s Alessandra Orofino,” Rio Gringa(blog), May 1, 2013. www.riogringa.typepad.com.

179. Liza Booth, “A Brazilian App Gives Power to the People,” ZDNet, July 7, 2014.

180. Glickhouse, “Interview with Meu Rio’s Alessandra Orofino.”

181. GetUp! Australia, “Children Out of Detention,” July 2017. www.getup.org.au.

182. Charles Arthur, “Digg Loses a Third of Its Visitors in a Month: Is It Deadd?,” The Guardian, June 3, 2010.

183. Craig Kanalley, “Angry Users SLAM Digg with Links from Rival Reddit,” Huffington Post, August 30, 2010.

184. Alexis Ohanian, “An Open Letter to Kevin Rose,” Making the World Suck Less (blog), 2010. www.alexisohanian.com.

185. Charles Arthur, “Digg Sold for Just $500,000,” The Guardian, July 13, 2012.

186. Oreo Cookie, Twitter post, February 3, 2013, 8:48 p.m., www.twitter.com/oreo.

187. Angela Watercutter, “How the Oreo Won the Marketing Super Bowl with a Timely Blackout Ad on Twitter,” Wired, February 2, 2013.

188. “The Girl Scouts’ #ForEVERYGirl campaign,” Washington Post, June 30, 2015.

189. Henry Gass, “For Transgender 9- Year-Old, a Very Girl Scout Lesson,” Christian Science Monitor, February 3, 2016.

190. #ForEVERYGirl’s Indiegogo page, “Girl Scouts Is #ForEVERYGirl,” July 2017. www.indiegogo.com.

191. Amy Yeh, “New Research Study: 7 Stats from 100,000 Crowdfunding Campaigns,” Indiegogo (blog), October 6, 2015. www.go.indiegogo.com.

192. Kaja Whitehouse, “Attorney General’s NYC Battle with Airbnb Targets Widowed Grandma,” New York Post, November 13, 2013.

193. Lee-Sean Huang, “#WeWashing: When ‘Sharing’ Is Renting and ‘Community’ Is a Commodity,” Huffington Post, May 16, 2015.

194. “DaddyOFive Invisible Ink Prank,” YouTube video, 6:25, posted by “Polly Anner,” April 18, 2017, www.youtube.com.

195. Clint Davis, “YouTube Star DaddyOFive Loses Custody of Kids After Complaints over ‘Prank’ Videos,” NBC26, May 2, 2017.

Глава 5. Почему функционируют нововластные сообщества (и почему иногда у них это не получается)

196. qgyh2, “Dear Reddit, you are starting to suck.,” Reddit, July 3, 2015. www.reddit.com.

197. Arjun Kharpal, “Reddit: The ‘Front Page of the Internet’ Wants to Be a Billion-Dollar Business,” CNBC, June 16, 2016.

198. Michelle Brous, “Reddit: Managing the ‘Front Page of the Internet,’” Harvard Business School Digital Innovation and Transformation, March 20, 2017. www.digit.hbs.org.

199. Trevor Martin, “Dissecting Trump’s Most Rabid Following Online,” FiveThirtyEight(blog), March 23, 2017. www.fivethirtyeight.com.