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Нирмалья Кумар

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Hoyt. Kraft’s Private-Label Lesson.

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Hoyt. Kraft’s Private-Label Lesson.

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Hoyt. Kraft’s Private-Label Lesson.

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Jenny Wiggins. Heinz tо Sell Weak European Businesses // Financial Times, Мау 27, 2005.

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Данные взяты из: The 100 Тор Brands // Business Week, August 6, 2001, 60–64; Business Week, August 4, 2003, 72–78; Business Week, August 2, 2004, 68–71; Business Week, August 1, 2005, 90–94; Business Week, August 7, 2006, 60–66.

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The Rise of the Superbrands // The Economist, February 5, 2005, 67–69.

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Lucy Brady, Aaron Brown, Barbara B. Hulit. Private Label: Threat to Manufacturers, Opportunity for Retailers.

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Constance L. Hays. More Gloom on the Island of Lost Toy Makers // New York Times, February 23, 2005.

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Alan Mitchell. Own Label Versus Brands War Moves to New Terrain // Marketing Week, October 15, 1998, 34–35.

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Andrew Ward. Coke Gets Real: The World’s Most Valuable Brand Wakes Up to а Waning Thirst for Cola // Financial Times, September 22, 2005.

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Ali Ashurov. Focus on the Core // Harbus Online, News, April 22, 2003. .

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Neil Buckley. The Calm Reinventor // Financial Times, January 29, 2005.

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Richard Milne. Conti’s Formula for Racing Ahead // Financial Times, March 30, 2005.

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Показатели в табл. 13.1 рассчитаны на основе обзоров Business Week по Top 100 ведущих брендов за 2001, 2002, 2003 и 2005 гг. См. также примечание 23 к главе 12.

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Neil Buckley. Procter & Gamble on Outside Ideas Has Paid Оff // Financial Times, January 14, 2005.

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Neil Buckley. Procter & Gamble on Outside Ideas Has Paid Оff // Financial Times, January 14, 2005.

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Buckley. The Calm Reinventor.

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Ward. Coke Gets Real.

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См. Grocery Brand Preference Study, 2005. .

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Procter & Gamble’s New, Improved European Strategy: Cut Prices // Bloomberg.com, April 6, 2005.

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Mitchell. Own Label Versus Brands War Moves to New Terrain.

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Laurie Sullivan. Retailers Ply Their Own Brands // Information Week, April 18, 2005. .

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Sophie Buckley. The Brand Is Dead; Long Live the Brand // Financial Times, September 25, 2005.