Читать «Private labels. Новые конкуренты традиционных брендов» онлайн - страница 163
Нирмалья Кумар
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Hoyt. Kraft’s Private-Label Lesson.
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Hoyt. Kraft’s Private-Label Lesson.
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Hoyt. Kraft’s Private-Label Lesson.
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Jenny Wiggins. Heinz tо Sell Weak European Businesses //
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Данные взяты из: The 100 Тор Brands //
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The Rise of the Superbrands //
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Lucy Brady, Aaron Brown, Barbara B. Hulit. Private Label: Threat to Manufacturers, Opportunity for Retailers.
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Constance L. Hays. More Gloom on the Island of Lost Toy Makers //
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Alan Mitchell. Own Label Versus Brands War Moves to New Terrain //
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Andrew Ward. Coke Gets Real: The World’s Most Valuable Brand Wakes Up to а Waning Thirst for Cola //
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Ali Ashurov. Focus on the Core //
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Neil Buckley. The Calm Reinventor //
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Richard Milne. Conti’s Formula for Racing Ahead //
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Показатели в табл. 13.1 рассчитаны на основе обзоров
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Neil Buckley. Procter & Gamble on Outside Ideas Has Paid Оff //
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Neil Buckley. Procter & Gamble on Outside Ideas Has Paid Оff //
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Buckley. The Calm Reinventor.
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Ward. Coke Gets Real.
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См. Grocery Brand Preference Study, 2005. .
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Procter & Gamble’s New, Improved European Strategy: Cut Prices //
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Mitchell. Own Label Versus Brands War Moves to New Terrain.
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Laurie Sullivan. Retailers Ply Their Own Brands //
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Sophie Buckley. The Brand Is Dead; Long Live the Brand //