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Jeremy Grant. Kraft Cooks Up Strategic Innovations // Financial Times, Мау 17, 2005.

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Michael Arndt. Why Kraft Is on а Сrash Diet // Business Week, November 29, 2004, 46.

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Nirmalya Kumar. Мarketing as Strategy: Understanding the СЕО’s Agenda for Driving Growth and Innovation.

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Robert Berner. There Goes the Rainbow Nut Crunch // Business Week, July 19, 2004, 38.

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Robert Berner. There Goes the Rainbow Nut Crunch // Business Week, July 19, 2004, 38.

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The Rise of the Superbrands // The Economist, February 5, 2005, 67–69.

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The Rise of the Superbrands // The Economist, February 5, 2005, 67–69.

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Alex Benady. Nestle’s New Flavour of Strategy // Financial Times, February 22, 2005.

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Berner. There Goes the Rainbow Nut Crunch.

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Michael V. Marn, Eric V. Roegner, Craig С. Zawada. The Power of Pricing // McKinsey Quarterly, 2003, 27–36.

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Chris Hoyt. Kraft’s Private-Label Lesson // Reveries Magazine, February 2004. .

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Adam Jones. No Peace for the Market Behemoths as Unbranded Onslaught Continues // Financial Times, September 21, 2004.

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The Rise of the Superbrands // The Economist, February 5, 2005, 67–69.

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Fed Watches со See If Wal-Mart Accepts Higher Priced Huggies // Bloomberg.com, June 20, 2005.

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Harald van Heerde, Sachin Gupta, Dick R. Wittink. Is 75 % of the Sales Promotion Вump Due to Brand Switching? No, Only 33 % Is // Journal of Marketing Research (November 2003): 481–491.

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Raj Sethuraman, V. Srinivasan, Doyle Kim. Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations // Marketing Science 18 (Winter 1999): 23–41; Raj Sethuraman, V. Srinivasan. The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects // Journal оf Marketing Research 39 (August 2002): 379–386.

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Battle of the Brands // Consumer Reports, August 2005, 12–15.

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Eidan Apelbaum, Eitan Gerstner, Prasad А. Naik. The Effects of Expert Quality Evaluations Versus Brand Name on Price Premiums // Journal of Product and Brand Management 2–3 (2003): 154–165.

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Procter & Gamble’s New, Improved European Strategy: Cut Prices // Bloomberg.com, April 6, 2005.

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Andrew Jack. GSK Puts Its Faith in Drinks and Toothpaste // Financial Times, September 17, 2005.

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Jean-Noel Kapferer. The New Strategic Brand Management. London: Kogan-Page, 2004.

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Sian Harrington. Will Rising In-Store Activity Leave Traditional Advertising on the Shelf? // Financial Times, August 3, 2004.

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Jane Bainbridge. Sector Insight: Bread-Upper Crust // Design Bulletin, April 27, 2005.

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Procter & Gamble’s New, Improved European Strategy.