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Leon Stafford, «Brand Atlanta to Launch New Advertising Campaign», April 21, 2005, Atlanta Journal-Constitution.

127

Там же.

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Официальный сайт Афинской Олимпиады 2004 г., http://www.athens2004.com (accessed September 28, 2005).

129

National Crime Prevention Council, Guidelines for McGruff and Related Marks, «A Capsule History of McGruf and the Nationak Citizens’ Crime Prevention Campaign», pp. 22–24.

130

National Crime Prevention Council Web site, http://www.ncpc.org/ncpc/?pg=10742 (accessed September 28, 2005).

131

Kotler and Keller, Marketing Management, pp. 294–295.

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«The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).

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Charlie Parsons, President and Chief Executive Director of D.A.R.E., «The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).

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«The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).

135

Ries and Trout, Positioning: The Battle for Your Mind, pp. 143–147.

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Из материалов интервью, взятого автором в ноябре 2005 г. по e-mail у маркетингового директора программы Organ Donation Breakthrough Collaborative.

137

PSI Profile, Social Marketing and Communications for Health, December 2004, The Ultimate Stamps of Approval: «Postal Campaigns Deliver AIDS Information Beyond Mass Media», www.psi.org.

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Ready.gov – с сайта U. S. Department of Homeland Security, http://www.ready.gov/index.html (accessed October 5, 2005).

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Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986) pp. 11–13.

141

«Law, Regulation & Economy», Marketing News, February 15, 2006, p. 4.

142

Herbert C. Kelman and Carl I. Hovland, «Reinstatement of the Communication in Delayed Measurement of Opinion Change», Journal of Abnormal and Social Psychology 48 (1953): pp. 327–355.

143

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 546.

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Chisaki Watanabe, «Japanese shedding ties to ease warming», Associated Press, The Seattle Times, Business Section, June 2, 2005.

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Randy Dotinga, «Military channel reports for duty», Christian Science Monitor, http://www.csmonitor.com/2005/0425/p11s01-usmi.htm (accessed October 27, 2005).

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Kotler and Keller, Marketing Management, p. 536.

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Веб-сайт Корпуса мира, Media Section, http://www.peacecorps/gov/index.cfm?shell=resources.media.psa (accessed October, 31, 2005).

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См. Neil Neroutsos, «Snohomish PUD Tackles Enron: Northwest Utility Uncovers Evidence Showing Widespread Corruption», Northwest Public Power Association Bulletin, July 2004, pp. 25–27.

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«Best Practices in Community Policing» с Уэсли Скоганом, профессором политологии в Институте политических исследований при Северо-Западном университете PBS, August 17, 2004.

150

Hanley and Wood, Public Works, June 2005, 136 (7), www.pwmag.com, pp. 28–31.

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Tennesee Valley Authority, «Put Green Power to Work», http://www.tva.gov/greenpowerswitch/gree_comm.htm.