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98

«Vote by Mail», Fairvote.org, http://www.fairvote.org/turnout/mail.htm (accessed August 24, 2005).

99

MidCentral District Health Board, New Zeland, http://www.Midcentral.co.nz/pub/Releases/Dental-Mobiles.pdf (accesed August 25, 2005).

100

The Citizen, The Newsletter of Citizens for Marylend Libraries, Number 3, Summer 2000 (Jennifer McMenamin, Baltimore Sun, March 17, 2000).

101

Triangle Transit Authority, http://www.ridetta.org/Home/News_Events/8-05TTAOnlinePassSales.htm (accessed August 22, 2005).

102

«Jail Adopts Video Visitation», http://governmentvideo.com/articles/publich/printer_74.shtml (accessed August 26, 2005).

103

Jessica Cowal, «Rapid HIV tests offered where those at risk gather: Seattle health officials get aggressive in AIDS battle by heading to gay clubs, taking a drop of blood and providing answers in 20 minutes», Chicago Tribune, January 2, 2004, http://www.aegis.com/news/ ct/2004/CT040101.html (accessed May 25, 2005).

104

24/7 Live Help – Utah.gov, http://www.utah.gov/contact.html.

105

Washington State Liquor Control Board, «Sunday Sales Begin Sept. 4 in 20 State Stores», August 19, 2005, http://www.liq.wa.gov/releases/pr050819.asp (accessed September 4, 2005).

106

The Government of the Hong Kong Special Administrative Region– Immigration Department, http://www.immd.gov.hk/ehtml/pledge_p7.htm (accessed September 4, 2005).

107

Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986), p. 2.

108

«Brandiris» – это термин, используемый Полом Хоскинсом, директором консалтинговой фирмы Precedent, http://society.guardian.co.uk/thinktank/story/0,14097,1229027,00.html.

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От англ. brand – тавро. – Примеч. перев.

110

Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.

111

Там же, p. 301.

112

Kotler and Armstrong, Principles of Marketing, p. 302.

113

Там же, p. 284.

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Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.

115

Там же, p. 390.

116

Kotler and Keller, Marketing Management, p. 281.

117

Там же, p. 280.

118

«Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).

119

http://www.ams.usda.gov/nop/Consumers/brochure.html.

120

CDC, «Preventing Chronic Desease», http://www.cdc.gov/pcd/issues/2004/jul/04_0054.html.

121

Kotler and Keller, Marketing Management, p. 282.

122

«Don’t Mess with Texas» Web site, http://www.dontmesswithtexas.org (accessed September 25, 2005). «Don’t Mess with Texas» – зарегистрированная торговая марка Департамента транспорта штата Техас.

123

Там же.

124

«Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).

125

Hong Kong International Airport Web site, http://www.hongkongairport.com/eng/index.jsp (accessed September 28, 2005).