Читать «Маркетинг для государственных и общественных организаций» онлайн - страница 194

Филип Котлер

71

Там же.

72

U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).

73

NHTSA, Economic Impact of Crashes 2002.

74

U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).

75

«Not bucklin up? Click It or Ticket program returns», Detroit Free Press, http://www.freep.com/news/metro/belt16e_20059516.htm (accessed May 26, 2005).

76

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Side River, NJ: Prentice Fall, 2005), pp. 437–450.

77

Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 403.

78

* То есть автомобилей на биотопливе или с электрическим двигателем. – Примеч. ред.

79

Rama Lakshmi, «A Meal and a Chance to Learn». Special to The Washington Post, April 28, 2005.

80

Там же.

81

Don Edwards Post, «Ten-Hut! The Army’s Bungling Recruitment», Washingtonpost.com, Sunday, June 12, 2005.

82

Ann Scot Tyson, «Army Aims to Catch Up on Recruits in Summer», Washingtonpost.com, Saturday, June 11, 2005.

83

The Week, May 6, 2005, p. 8.

84

John Ritter, «Towns offer free landto newcomers», USA Today, February 9, 2005, p. 1.

85

http://kansasfreeland.com (accessed June 27, 2005).

86

Arthur Stamoulis, «Tax on Plastic Bags Works», The Woodchuck Cafe, http://www.greenworks.tv/woodchuckcafe/archives/feature_plasticbagtax.asp (accessed June 28, 2005).

87

«Irish bag tax hailed success», BBC News, Tuesday, August 20, 2002, http://news.bbc.co.uk/1/hi/world/europe/2205419.stm (accessed June 28, 2005).

88

«Owners told to walk dogs or pay up». The Courier Mail, Queensland Newspapers, April 24, 2005, http://www.thecouriermail.news.com.au/printpage/0,5942,15070795,00.html.

89

Peter Edidin, «Birds and beers in Singapore», International Herald Tribune, Tuesday, February 10, 2004, p. 2.

90

«Measure of Sustainability Eco-Labeling», http://www.canadianarchitect.com/asf/perspectives_sustainability/measures_of_sustainability/measures_of_sustainability_ecolabeling.htm.

91

http://www.blauer-engel.de/englisch/navigation/body_blauer_engel.htm.

92

King County Animal Services, http://www.metrokc.gov/lars/animal/services/plindex.htm.

93

The Filthy 15, http://www.ci.tacoma.wa.us/tacomanews/Filthy15/5647_S_Birmingham.asp (accessed March 7, 2006).

94

Population Services International (PSI/Nepal. Author interview, September 2005).

95

Metro Transit – Park and Ride Minneapolis/St. Paul Metro Area, http://www.metrotransit.org/serviceInfo/parkRide.asp (accessed August 24, 2005).

96

Wisconsin Tobacco Quit Line: Fax to Quit Program, http://www.ctri,wisc.edu/HCProviders/healthcare_QL-Fax2Quit.htm (accessed August 24, 2005).

97

U. S. Census Press Releases, «U. S. Voter Turnout UP in 2004, Census Bureau Reports», http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html (accessed August 24, 2005).