Читать «Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе» онлайн - страница 104

134

Ко tier P., Lee N. R. Up and Out of Poverty: The Social Marketing Solution. – Philadelphia: Wharton School Publishing, 2009.

135

Yunus M. Banker to the Poor: Micro-Lending and the Battle against World Poverty. – New York: PublicAffairs, 2007.

136

Khare A. Global Brands Making Foray in Rural India // Regent Global Business Review. – 2008. – April.

137

Preston L. Sustainability at Hewlett-Packard: From Theory to Practice // California Management Review – 2001. – Spring.

138

Gunther M. The Green Machine // Fortune. – 2006. – July 31.

139

Gore A., Blood D. We Need Sustainable Capitalism // Wall Street Journal. – 2009. – November 5.

140

Gunther М. Money and Morals at GE // Fortune. – 2004. – November 15.

141

Mahler D. Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis. – A. T. Kearney, 2009, February 9.

142

Doing Good: Business and the Sustainability Challenge. – Economist Intelligence Unit, 2008.

143

KLD Broad Market Social Index Fact Sheet. – KLD Research & Analytics, 2009.

144

FTSE4Good Index Series Inclusion Criteria. – FTSE International Limited, 2006.

145

Dow Jones Sustainability World Index Guide Book Version 11.1. – Dow Jones, 2009, September.

146

Introducing GS Sustain. – Goldman Sachs Investment Research, 2007, June 22.

147

Mendonca L. Т., Oppenheim J. Investing in Sustainability: An Interview with A1 Gore and David Blood // The McKinsey Quarterly – 2007. – May.

148

Willard B. The Next Sustainability Wave: Building Boardroom Buy-in. – British Columbia: New Society Publishers, 2005.

149

Valuing Corporate Social Responsibility 11 The McKinsey Quarterly – 2009. – February.

150

Kaufmann L., Reimann R, Ehrgott M., Rauer J. Sustainable Success: For Companies Operating in Developing Countries, It Pays to Commit to Improving Social and Environmental Conditions // Wall Street Journal. – 2009. – June 22.

151

Stephenson C. Boosting the Triple Bottom Line // Ivey Business Journal. – 2008. – January/ February.

152

2009 Cone Consumer Environmental Survey. – Cone, 2009.

153

Cohen S. Making the Case for Environmentally and Socially Responsible Consumer Products // Forrester. – 2009.

154

Hatch M. J., Schultz M. Are the Stars Aligned for Your Corporate Brand? // Harvard Business Review. – 2001. – February.

155

BSR/Cone 2008 Corporate Sustainability in a New World Survey. – Cone, 2008.

156

Frampton J. Acting Like a Leader: Th e Art of Sustainable Sustainability. – Interbrand, 2009.

157

Пайн Б. Дж., II, Гилмор Дж. Х. Экономика впечатлений. Работа – это театр, а каждый бизнес – сцена. – Вильямс, 2005.

158

The 2008 Cone Cause Evolution Study. – Cone, 2008.

159

Stengel R. Doing Well by Doing Good // Time. – 2009. – September 10.

160

Ramrayka L. The Rise and Rise of the Ethical Consumer // Guardian. – 2006. – November 6.

161

Nakashima R. Disney to Purchase Marvel Comics for S4B // Time. – 2009. – August 31.

162

Bell D. E., Winig L. Disney Consumer Products: Marketing Nutrition to Children. – Harvard Business School Case, 2007.