Читать «Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе» онлайн - страница 103
Филип Котлер
112
Полная история компании Th e Body Shop изложена в учебном примере Bartlett Ch., Elderkin K., McQuade K. Th e Body Shop International. – Harvard Business School Case, 1995.
113
Полная история компании Ben & Jerry's в России изложена в учебном примере Berdrow I., Lane Н. W. Iceverks: Ben & Jerry's in Russia. – Richard Ivey School of Business Case, 1993.
114
Rackham N., Friedman L., Ruff R. Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. – New York: McGraw-Hill, 1996.
115
Cui Т. Н., Raju J. S., Zhang Z. J. Fairness and Channel Coordination // Management Science. – Vol. 53. – No. 8. —2007. – August.
116
Учебный пример Shao M., Carrol G. Maria Yee Inc.: Making ‘Green’ Furniture in China. – Stanford Graduate School of Business Case, 2009.
117
Vachani S., Smith N. С. Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid // California Management Review. – 2008.
118
«New data show 1.4 billion live on less than $1.25 a day but progress against poverty remains strong," http://go.worldbank.org/DQKD6WV4TO World Bank, 2008.
119
Vachani S., Smith N. C. Socially Responsible Distribution: Strategies for Reaching the Bottom of the Pyramid // California Management Review. – 2008.
120
По данным глобального онлайн-исследования потребителей, выполненного фирмой
121
Onaran Y., Scinta С. Lehman Files Biggest Bankruptcy Case as Suitors Balk // Bloomberg. – 2008. – September 15.
122
Cochrane J. H., Zingales L. Lehman and the Financial Crisis // Wall Street Journal. – 2009. – September 15.
123
Collins 1– How the Mighty Fall and Why Some Companies Never Give Up. – New York: HarperBusiness, 2009.
124
Overcoming Short-termism: A Call for a More Responsible Approach to Investment and Business Management. – The Aspen Institute, 2009.
125
Shareholder Rights and Wrongs // The Economist. – 2009. – August 8.
126
Rappaport A. 10 Ways to Create Shareholder Value // Harvard Business Review. – 2006. – September.
127
Котлер Ф., Картаджайя X., Янг Д. Привлечение инвесторов. Маркетинговый подход к поиску источников финансирования. – Альпина Бизнес Букс, 2009 г.
128
Collins 1– С., Porras J. I. Organizational Vision and Visionary Organization // California Management Review. – 1991. – Fall.
129
Forging a Link between Shareholder Value and Social Good // Knowledge@Wharton. – 2003. – May
130
The Disappearing Mid-Market // The Economist. – 2006. – May 18.
131
Knudsen T. R., Randel A., Rugh0lm J. The Vanishing Middle Market // The McKinsey Quarterly. – 2004. – Number 4.
132
Prahalad С. К. The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits. – Philadelphia: Wharton School Publishing, 2005: Hart S. L. Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems. – Philadelphia: Wharton School Publishing, 2005.
133
Кристенсен К. M. Дилемма инноватора. Как из-за новых технологий погибают сильные компании. – Альпина Бизнес Букс, 2004.