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Там же, 62.

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Freed, L., Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results (Hoboken: John Wiley & Sons, 2013; Kindle edn), ch. 3.

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Там же.

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Там же, гл. 4.

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Там же.

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Там же, гл. 6.

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Данные из

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Palfrey, J., Intellectual Property Strategy (Cambridge: The MIT Press, 2011), введение.

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Johnson, S., Guide to Intellectual Property: What it is, how to protect it, how to exploit it (London: Profile, 2015; Kindle edn), ch. 2.

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Sherman, A. J., Harvesting Intangible Assets (New York: Amacom, 2012; Kindle edn), ch. 5.

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См. примечание 6.

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См. примечание 7.

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Johnson, Guide to Intellectual Property, ch. 3.

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См. примечание 7.

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Johnson, Guide to Intellectual Property, ch. 8.

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Там же.

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Roland, A., Model Research Volumes 1 & 2 (Washington DC: National Aeronautics and Space Administration, 1985), ch. 2: ‘The Cross-Licensing Agreement’, accessed at:

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Knee, J. A., Greenwald, B. C., and Seave, A., The Curse of the Mogul (New York: Profile, 2009; Kindle edn), ch. 2.

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Rumelt, R., Good Strategy Bad Strategy: The Difference and Why It Matters (New York: Crown Business, 2011; Kindle edn), 122.

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Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 4.

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См. примечание 28.

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