Читать «Private labels. Новые конкуренты традиционных брендов» онлайн - страница 155

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Robin Rusch. Private Labels: Does Branding Matter? .

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Lisa В. Fasig. Kroger Muscles Up Store Brands // Сincinnati Business Courier, January 23, 2006.

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Laurie Sullivan. Retailers Ply Their Own Brands // Information Week, April 18 2005. .

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Rusch R. Private Labels.

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Rusch R. Private Labels.

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Rusch R. Private Labels.

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Годовой отчет компании Woolworths, 2005.

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David Dunne, Chakravarthi Narasimhan. The New Appeal of Private Labels // Harvard Business Review, Мау June 1999, 41–52.

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Mathew Boyle. Brand Killers: Store Brands Aren’t for Losers Anymore // Fortune, August 11, 2003.

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Mathew Boyle. Brand Killers: Store Brands Aren’t for Losers Anymore // Fortune, August 11, 2003.

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Dunne, Narasimhan. The New Appeal of Private Labels.

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Dunne, Narasimhan. The New Appeal of Private Labels.

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Исследование ACNielsen «Europe, US Still Largest Private Label Markets, But Other Regions Seeing Huge Growth Fueled by Retailer Expansion». 16 сентября 2003 г.

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Hamson L. Mark’s Quality Is Its Кеу Advantage // Grocer, November 6, 2004, 28–29.

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Mike Duff. Private Label Hits Its Stride // DSN Retailing Today, October 25, 2004.

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Rusch R. Private Labels.

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Shelly Branch. Going Private (Label) – Store Brands Gо Way Upscale as Designer Items Lose Cachet; $675 for Macy’s Own Sheet // Wall Street Journal, June 12, 2003.

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John J. Pierce, Sean Ryan, Peter Berlinski. Premium Private Label Stars All Channels of Trade, Large and Small Retailers // Private Label Magazine, September – October 2002. .

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John J. Pierce, Sean Ryan, Peter Berlinski. Premium Private Label Stars All Channels of Trade, Large and Small Retailers // Private Label Magazine, September – October 2002. .

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Elaine Walker. Private Brands Boost Department Store Sales // Miami Herald, Мау 8, 2005. http://www.miami.com/mld/miamiherald/11586218.htm?template=contentModules.

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Lucy Brady, Aaron Brown, Barbara B. Hulit. Private Label: Threat tо Manufacturers, Opportunity for Retailers // Boston Consulting Group Publications, 2003. .

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Terilyn А. Henderson, Elizabeth А. Mihas. Building Retail Brands // McKinsey Quarterly, 2000, 3.

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Sullivan. Retailers Рlу Their Own Brands.

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Thomas Lee. Supervalu’s Carlita Brand Says «Hola!» to Hispanic Market // Star Tribune, Мау 6, 2005.

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Brady, Brown, Hulit. Private Label.

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Jan-Willem Grievink. Retailers and Their Private Label Policy. Доклад на четвертом семинаре AIM, 29 июня 2004 г.

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Karsten Knothe, Anna Wynnyczuk. PL Outshines Brands in Category// Private Label Magazine, Summer 2005. .