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390. “LEGO Ideas — How It Works,” July 2017. www.ideas.lego.com.

391. Amelia Butterly, “Lego Makes Female Scientist Figures, After Campaign,” BBC News, June 4, 2014.

392. Box Office Mojo, “The Lego Movie,” July 2017. www.boxofficemojo.com.

393. Christopher Ratcliffe, “The Lego Movie’s Solid Social Marketing Strategy,” Econsultancy, November 6, 2013.

394. Lara O’Reilly, “Lego to Co- create Marketing Campaign with UK Fans,” Marketing Week, April 7, 2014.

395. Робин Сэзер в беседе с авторами.

396. “Successful LEGO Strategy Delivers Continued Strong Growth,” July 2017. www.lego.com.

397. Юн Ми Анторини в беседе с авторами, 26 апреля 2016 года.

398. Там же.

399. Там же.

400. “Lego Overtakes Ferrari as the World’s Most Powerful Brand,” Brand Finance, July, 2017.

401. Ryan Lizza, “Inside the Collapse of The New Republic,” The New Yorker, December 12, 2014.

402. Telegraph Staff, “NHS Is Fifth Biggest Employer in World,” Telegraph, March 20, 2012.

403. Хелен Бивен в беседе с авторами, 22 марта 2016 года.

404. Там же.

405. “School for Change Agents,” July 2017. www.theedge.com.

406. Damian Roland, “Has NHS Change Day Made a Difference Six Months On?,” The Guardian, September 13, 2013.

407. Jackie Lynton and Joe McCrea, “The Difference a Day Makes… Interim Report for NHS Change Day — April 2013,” National Healt08h Service, 2013.

408. James Shrimpling, “NHS Change Day: Let’s Get Back to the Grassroots,” The Guardian, March 20, 2015.

409. Helen Bevan, “Biggest Ever Day of Collective Action to Improve Healthcare That Started with a Tweet,” National Health Service, June 14, 2013.

410. Хелен Бивен в беседе с авторами. Цитируемые далее высказывания Бивен — из того же источника.

411. NHS England, “Using Social Movement to Transform the NHS — Dr. Helen Bevan,” NHS News, January 30, 2017.

412. Хелен Бивен в беседе с авторами.

413. Hila Lifshitz-Assaf, “Dismantling Knowledge Boundaries at NASA: From Problem Solvers to Solution Seekers,” Administrative Science Quarterly (на момент составления примечания данный номер журнала еще не вышел).

414. Там же.

Глава 9. Лидерство

415. President Obama, Twitter post, January 10, 2017, 11:52 p.m. www.twitter.com/potus44.

416. Yoni Appelbaum, “ ‘I Alone Can Fix It,’” The Atlantic, July 21, 2016.

417. Barack Obama, “Barack Obama’s February 5th Speech,” New York Times, February 5, 2008. www.nytimes.com.

418. Larry Beinhart, “Who’s Ready on Day One?,” Huffington Post, May 30, 2008.

419. Adrian Prandle, “Respect, Empower, Include — Everyday People, Extraordinary Results,” LaborList, April 30, 2009.

420. Laura Barton, “Hope — the Image That Is Already an American Classic,” The Guardian, November 10, 2009.

421. Zack Exley, “The New Organizers, What’s Really Behind Obama’s Ground Game,” Huffington Post, November 28, 2008. Приводимые далее цитаты на данную тему также взяты из этого источника.

422. “Here’s Donald Trump’s Presidential Announcement Speech,” Time, June 16, 2015.

423. Aaron Crouch and Emmett McDermott, “Donald Trump Campaign Offered Actors $50 to Cheer for Him at Presidential Announcement,” Hollywood Reporter, June 17, 2015.