Читать «Искусство шопинга» онлайн - страница 112

• Blanchette I., Richards A. The influence of affect on higher level cognition: a review of research on interpretation, judgement, decision making and reasoning // Cognition & Emotion. Psychology Press. 2009. August 22. P. 1–74.

• Braun-Latour K., Latour M. Assessing the long-term impact of a consistent advertising campaign on consumer memory // Journal of Advertising. 2004. Vol. 33. № 2. P. 49.

• Brewe J. B. [et al.] Making memories: brain activity that predicts how well visual experience will be remembered. Science. N. Y. 1998. Vol. 281. № 5380. P. 1185–1187.

• Cacioppo J. T., Petty R. E. Effects of message repetition and position on cognitive response, recall and persuasion // Journal of Personality and Social Psychology. 1979. Vol. 27. P. 97–109.

• Chaiken S. Heuristic versus systematic information processing and the use of source versus message cues in persuasion // Journal of Personality and Social Psychology. 1980. Vol. 39. № 5. P. 752–766.

• Chandon P. [et al.] Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase // Journal of Marketing. 2009. Vol. 73. P. 1–17.

• Cramphorn S. How to use advertising to build brands // International Journal of Market Research. 2006. № 48. P. 255–276.

• De Balanzo Bono C., Serrano Abad N. Fundamentals for the construction of an advertising communication model from the neuroscience perspective // International Communication Conference Malaga University. Spain. 2010.

• Fallani F. D. V. [et al.] Structure of the cortical networks during successful memory encoding in TV commercials // Clinical Neurophysiology. 2008. Vol. 119. P. 2231–2237.

• Fisher C. E., Chin L., Klitzman R. Defining neuromarketing: practices and profesional challenges // Harvard Review of Psychiatry. 2010. Vol. 18. № 4. P. 230–237.

• Gill R. S. An eye-tracking study investigating the effects of in-store marketing on brand salience. University of Leicester. 2011. MBA Thesis.

• Gottleib J. From thought to action: The Parietal Cortex as a bridge between Perception, Action and Cognition // Neuron Review. 2007. Vol. 53. P. 9–16.

• Greenfield S. Tomorrow’s People: How 21st Century technology is changing the way we think and feel // Penguin. 2003.

• Heath R. Low involvement processing: a new model of brands and advertising // International Journal of Advertising. 2000. Vol. 19. № 3. P. 287–298.

• Heath R., Feldwick P. 50 years using the wrong model of advertising // International Journal of Market Research. 1999. Vol. 50. Issue 1. P. 29–59.

• Huang R. S., Dawes J. Price promotions: How much volume is discounted that would sell anyway at the normal price? // Report 43 for Corporate Members. Ehrenberg-Bass Institute for Marketing Science. 2007. December.

• Knutson B. [et al.] Neural predictors of purchases // Neuron. 2007. Vol. 53. № 1. P. 147–156.