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91. M. Beck, "How to Bring the Price of Health Care Into the Open," Wall Street Journal, February 23, 2014, http://online.wsj.com/news/articles/SB10001424 052702303650204579375242842086688.

92. "Within Digital Health, Healthcare Cost Transparency Is an Increasingly Hot Area Among VCs," CB Insights, September 12, 2013, http://www.cbinsights.com/blog/trends/healthcare-cost-transparency.

93. "Price Transparency an Essential Building Block for a High-Value, Sustainable Health Care System," National Governors Association, accessed August 13, 2014, http://statepolicyoptions.nga.org/policy_article/price-transparency-essential-building-block-high-value-sustainable-health-care-section.

94. B. Coluni, "Save $36 Billion in US Healthcare Spending Through Price Transparency," Thompson Reuters, February 2012, http://spu.edu/depts/hr/documents/health_plan_price_transparency.pdf.

95. D. Cutler and L. Dafny, "Designing Transparency Systems for Medical Care Prices," New England Journal of Medicine 362, no. 10 (2011): 894–895.

96. J. Millman, "Price Transparency Stinks in Health Care. Here's How the Industry Wants to Change That," Washington Post, April 16, 2014, http://www.washingtonpost.com/blogs/wonkblog/wp/2014/04/16/price-transparency-stinks-in-health-care-heres-how-the-industry-wants-to-change-that/.

97. M. Trilli, "Price Transparency in U.S. Healthcare: A New Market," Aite Group, June 5, 2013, http://www.aitegroup.com/report/price-transparency-us-healthcare-new-market.

98. T. Murphy, "Patients, Firms Shop for Better Health Care Deals," ABC News, October 26, 2013, http://e-healthynewsdaily.blogspot.com/2013/10/patients-firms-shop-for-better-health.html.

99. D. Munro, "Healthcare's Story of the Year for 2013–Pricing Transparency," Forbes, December 15, 2013, http://www.forbes.com/sites/danmunro/2013/12/15/healthcares-story-of-the-year-for-2013-pricing-transparency/print/.

100. K. Phillips, "A Trend: Private Companies Provide Health Care Price Data," Health Affairs Blog, January 8, 2014, http://healthaffairs.org/blog/2014/01/08/a-trend-private-companies-provide-health-care-price-data/print/.

101. A. D. Sinaiko and M. B. Rosenthal, "Increased Price Transparency in Health Care – Challenges and Potential Effects," New England Journal of Medicine 364, no. 10 (2011): 891–894.

102a. M. K. McGee, "Mobile App Helps Consumers Shop for Healthcare," Information Week, April 2, 2012, http://www.informationweek.com/news/healthcare/patient/232800146?printer_friendly=this-page.

102b. S. G. Boodman, "Like Priceline for Patients: Doctors Compete for Business via Online Bids for Surgery," Washington Post, August 4, 2014, http://www.washingtonpost.com/national/health-science/like -priceline -for-patients -doctors -compete -for-business -via-online-bids -for-surgery/2014/08/01/030d3576-f 7e4-11e3-a606-946fd632f9f1_story.html.

103. G. Perna, "Uwe Reinhardt: The Year of Hospital Pricing Transparency (Part 1)," Healthcare Informatics, December 13, 2013, http://www.healthcare-informatics.com/print/article/uwe-reinhardt-year-hospital-pricing-transparency-part-1.