Читать «Признания мастера ценообразования. Как цена влияет на прибыль, выручку, долю рынка, объем продаж и выживание компании» онлайн - страница 195

217

Глобальное исследование ценообразования охватило 2713 менеджеров из 50 стран.

218

Simon-Kucher & Partners. Global Pricing Study 2012. Bonn, 2012.

219

Oliver Heil. Price Wars: Issues and Results. University of Mainz, 1996.

220

Simon-Kucher & Partners. Global Pricing Study 2012. Bonn, 2012.

221

Roger More. “How General Motors Lost its Focus – and its Way”. Ivey Business Journal, June 2009.

222

David Sedgwick. “Market Share Meltdown”. Automotive News, November 4, 2002.

223

“GM is Still Studying the $100,00 °Cadillac”. Automotive News, May 17, 2004.

224

Shira Ovide. “Price War Erupts in Cloud Services”. The Wall Street Journal Europe. April 17, 2014, p. 20.

225

Presentation by the author: “How to Boost Profit Through Power Pricing” at the World Marketing & Sales Forum, Madrid, November 22, 2008.

226

The Wall Street Journal. April 27, 2005, p. 22.

227

“Be all-in, or all-out: Steve Ballmer’s advice for startups”. The Next Web, March 4, 2014.

228

Заявление Уоррена Баффета перед заседанием Комиссии Конгресса США по расследованию причин финансового кризиса 26 мая 2010 года.

229

Market Data Center. The Wall Street Journal, May 16, 2014.

230

Frankfurter Allgemeine Zeitung. March 18, 2009, p. 15.

231

Hagen Seidel. “Praktiker: Es geht um 100 Prozent”. Welt am Sonntag. July 31, 2011, p. 37.

232

Bernd Freytag “Magische Orte”. Frankfurter Allgemeine Zeitung. December 29, 2011, p. 11.

233

“Woolworth will zurück zu seinen Wurzeln”. Frankfurter Allgemeine Zeitung. July 2, 2012, p. 12.

234

Lukas I. Alpert. “Uralkali Signs Potash Deal With China”. The Wall Street Journal. January 20, 2014.

235

“Uralkali bringt Aktienkurse in Turbulenzen”. Frankfurter Allgemeine Zeitung. July 31, 2013.

236

Lukas I. Alpert. “Uralkali Signs Potash Deal With China”. The Wall Street Journal, January 20, 2014.

237

Подробнее об этом см.: George Stahl. “Netflix Shares Sink 35 % after Missteps”. The Wall Street Journal, October 26, 2011, p. 15 as well as the Harvard Business School case study on Netflix. В 2014 году рыночная капитализация Netflix составила $5,5 млрд.

238

Dana Mattioli. “For Penney’s Heralded Boss, the Shine is Off the Apple”. The Wall Street Journal, February 25, 2013, p. A1.

239

The Wall Street Journal. November 17, 2011.

240

Credit Suisse. Global Equity Strategy, October 18, 2010.

241

Nathaniel J. Mass. “The Relative Value of Growth”. Harvard Business Review. April 2005, pp. 102–112.

242

“Viele Preiskriege basieren auf Missverständnissen”. Interview with Georg Tacke. Sales Business, January-February 2013, pp. 13–14.

243

Hermann Simon. Hidden Champions of the 21st Century. New York: Springer, 2009.

244

Hermann Simon. Hidden Champions – Aufbruch nach Globalia. Frankfurt: Campus, 2012.

245

Simon-Kucher & Partners. Global Pricing Study, Bonn, 2011 and 2012.