Читать «Признания мастера ценообразования. Как цена влияет на прибыль, выручку, долю рынка, объем продаж и выживание компании» онлайн - страница 195

Герман Симон

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Глобальное исследование ценообразования охватило 2713 менеджеров из 50 стран.

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Simon-Kucher & Partners. Global Pricing Study 2012. Bonn, 2012.

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Oliver Heil. Price Wars: Issues and Results. University of Mainz, 1996.

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Simon-Kucher & Partners. Global Pricing Study 2012. Bonn, 2012.

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Roger More. “How General Motors Lost its Focus – and its Way”. Ivey Business Journal, June 2009.

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David Sedgwick. “Market Share Meltdown”. Automotive News, November 4, 2002.

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“GM is Still Studying the $100,00 °Cadillac”. Automotive News, May 17, 2004.

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Shira Ovide. “Price War Erupts in Cloud Services”. The Wall Street Journal Europe. April 17, 2014, p. 20.

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Presentation by the author: “How to Boost Profit Through Power Pricing” at the World Marketing & Sales Forum, Madrid, November 22, 2008.

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The Wall Street Journal. April 27, 2005, p. 22.

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“Be all-in, or all-out: Steve Ballmer’s advice for startups”. The Next Web, March 4, 2014.

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Заявление Уоррена Баффета перед заседанием Комиссии Конгресса США по расследованию причин финансового кризиса 26 мая 2010 года.

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Market Data Center. The Wall Street Journal, May 16, 2014.

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Frankfurter Allgemeine Zeitung. March 18, 2009, p. 15.

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Hagen Seidel. “Praktiker: Es geht um 100 Prozent”. Welt am Sonntag. July 31, 2011, p. 37.

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Bernd Freytag “Magische Orte”. Frankfurter Allgemeine Zeitung. December 29, 2011, p. 11.

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“Woolworth will zurück zu seinen Wurzeln”. Frankfurter Allgemeine Zeitung. July 2, 2012, p. 12.

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Lukas I. Alpert. “Uralkali Signs Potash Deal With China”. The Wall Street Journal. January 20, 2014.

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“Uralkali bringt Aktienkurse in Turbulenzen”. Frankfurter Allgemeine Zeitung. July 31, 2013.

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Lukas I. Alpert. “Uralkali Signs Potash Deal With China”. The Wall Street Journal, January 20, 2014.

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Подробнее об этом см.: George Stahl. “Netflix Shares Sink 35 % after Missteps”. The Wall Street Journal, October 26, 2011, p. 15 as well as the Harvard Business School case study on Netflix. В 2014 году рыночная капитализация Netflix составила $5,5 млрд.

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Dana Mattioli. “For Penney’s Heralded Boss, the Shine is Off the Apple”. The Wall Street Journal, February 25, 2013, p. A1.

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The Wall Street Journal. November 17, 2011.

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Credit Suisse. Global Equity Strategy, October 18, 2010.

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Nathaniel J. Mass. “The Relative Value of Growth”. Harvard Business Review. April 2005, pp. 102–112.

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“Viele Preiskriege basieren auf Missverständnissen”. Interview with Georg Tacke. Sales Business, January-February 2013, pp. 13–14.

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Hermann Simon. Hidden Champions of the 21st Century. New York: Springer, 2009.

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Hermann Simon. Hidden Champions – Aufbruch nach Globalia. Frankfurt: Campus, 2012.

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Simon-Kucher & Partners. Global Pricing Study, Bonn, 2011 and 2012.