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206

Alan Andreasen, Marketing in the 21th Century (Thousand Oaks, CA: Sage, 2006), p. 11.

207

AED Center for Enviromental Strategies, «From Crisis to Consensus: A New Course for a Water Efficiency in Jordan», 2004.

208

Causes & Effects, The Newsletter of Corporate Alliances with Charitable Causes, 19)8), August 2005, p. 1.

209

Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hoboken, NJ: John Wiley & Sons, 2005), p. 5.

210

Там же, p. 12.

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Johnson & Johnson, «Johnson & Johnson Campaign Raises $7 Million for Nursing Shortage», Press Release, May 10, 2005, http://wwwjnj.com/news/jnj_news/20050509_164453.htm.

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http://www.jnj.com/home.htm.

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American Express Company, «American Express Launches National Campaign to Help Reopen the Statue of Liberty; Pledges a Minimum of $3 million with Cardmember Support», News Release, November 25, 2003.

214

Kotler and Lee, Corporate Social Responsibility, p. 13.

215

Там же, p. 106.

216

Tools of Change Case Study, «Back to Sleep – Health Canada SIDS Social Marketing Campaign», http://www.toolsofchange.com/English/CaseStudy/default.asp?ID=161 (accessed July 26, 2005).

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Kotler and Lee, Corporate Social Responsibility, p. 31–32.

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Интервью, взятое автором по e-mail у менеджера по глобальным коммуникациям и ПР компании GE Consumer & Industrial Products в сентябре 2003 г. Kotler and Lee, Corporate Social Responsibility, pp. 152–153.

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Motorola Inc., «Motorola: Leadership Programs to Protect the Enviroment», http://www.motorola.com/EHS/enviroment/leadership/ (accessed April 16, 2004).

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Kotler and Lee, Corporate Social Responsibility, p. 217.

221

Там же.

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Casey Family Program, «Public-private partnership to improve Wyoming’s child welfare system», December 17, 2003, http://www.casey.org/MediaCenter/PressRleasesAndAnnouncements/121703WyomingPartnership.htm.

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http://www.adcouncil.org/campaigns/.

224

Там же.

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http://www.Puravidacoffe.com.

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Department of Homeland Security, «Secretary Ridge Addresses American Red Cross in St. Louis», May 21, 2004, http://www.dhs.gov/dhspublic/display?theme=44&content=3575&print=true.

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Department of Homeland Security, «Homeland Security and American Red Cross Co-Sponsor National Preparedness Month 2005», Press Release, June 9, 2005, http://www.dhs.gov/dhspublic/display?theme=43&content=4538&print=true.

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New Zeland Injury Prevention Strategy, http://www.nzips.gov.nz/priorities/drowning.html (accessed August 1, 2005).

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Kotler and Lee, Corporate Social Responsibility, pp. 263–276.

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Проект был осуществлен на средства Research for International Tobacco Control (RITC), организации, секретариат которой находится в International Development Research Centre (IDRC), Оттава, Канада.

231

Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 138.

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Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (San Francisco: Jossey-Bass, 1995), p. 98.