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Виктор Александрович Миловидов
depth – глубина, нижняя точка
empire – империя
entire – полный, целый
equal – равный, эквивалентный; уравнивать
expound – разъяснять, изъяснять
finger – палец; трогать, перебирать пальцами
flabbergast – поражать, изумлять, смущать
fortune – состояние
guy – парень
impart – делиться
intrigue – интриговать, заинтересовывать
item – единица продукции
mister –
nickel – никель, никелевая монета в 5 центов
polish – полировать
purchase – покупка
reply – ответ; отвечать
shoestring – шнурок для ботинок
trade – торговля; торговать, продавать
triple – утраивать
vest – жилет
wool – шерсть; шерстяной
yell – орать, вопить
the Great Depression – Великая депрессия
down to the last nickel – промотаться до последней монеты
Heavens! – Господи!
on a shoestring –
sales approach – подход к торговле
matter of fact (
Answer the questions:
1. When was the depth of the Great Depression?
2. How could the guy sell a five cent apple for ten cents?
3. How many apples did he have to sell to accumulate $1.37?
4. How much did the boy want for the dog?
5. What basic principle of economics did the businessman explain to the boy?
6. In the businessman\'s opinion, who might the boy get five dollars from?
7. How did the boy get the dog\'s worth?Socialism
Socialism is defined as a system of centrally planned economy in which the government controls all means of production. It was meant to be a remedy for economic and moral defects of capitalism, but it seems to have surpassed capitalism in economic malfunction and moral cruelty.
Karl Marx is thought to be the architect of socialism, but in reality he wrote only a few pages about this system of economic life. It was Lenin, who was the first to put it in practice by trying to substitute the profit drive and the market mechanism with a pyramid of command as a cornerstone of the economy.
After Soviet production had fallen to 14 percent of its prerevolutionary level, Lenin in 1921 was forced to institute the New Economic Policy (NEP), a partial return to the market incentives of capitalism, which was eventually aborted by Stalin who started the process of forced collectivization that was to mobilize Russian industrial resources.
At the apex of the socialist pyramid of command was Gosplan, which defined the target rate of growth of the economy, the ratio between military and civilian outputs, between heavy and light industry, or among various regions. Gosplan\'s directives were transmitted to ministries of industrial and regional planning, and then to particular factories, power centres, and collective farms. A completed plan was negotiated, and passed into law.
The plan defined all units of national output, as well as the order and technologies by which those were to be produced. In theory such a plan could provide a good basis for a working economy. But in reality there was a vast and widening gap between theory and practice.
The number one problem was that the plan specified outputs in physical terms, and managers maximized tonnages of output, not its quality. So, low-quality Soviet products lost competition to better products from abroad which the «black market» offered, while the home warehouses and stores were stuffed with homemade goods. Secondly, the economic flow became increasingly clogged and clotted due to the fact that planners in Moscow could not efficiently for see all the situations of the on-site production in the provinces or elsewhere. But the real danger of socialism was that of a bureaucratization of economic life. A capitalist firm responds to challenges offered by the economy by changing prices and innovating because failure to do so will cause it to lose money.
