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Wright, Robert. The Moral Animal: Why We Are the Way We Are: The New Science of Evolutionary Psychology (Pantheon, 1994). Incisive examination of the divergent evolution of male and female mating strategies, combined with a biography of Darwin.

Роли мужчин u женщин

Gray, John. Men are from Mars, Women are from Venus (HarperCollins, 1992). A practical, straightforward book explaining the differences in men's and women's needs and communication styles in relationships.

Культурные вирусы

Bulgatz, Joseph. Ponzi Schemes, Invaders from Mars, & More Extraordinary Popular Delusions and the Madness of Crowds (Harmony Books, 1992). Amazing stories of historical mind viruses. The one thing we learn from history is that we don't learn from history.

Rushkoff, Douglas. Media Virus! (Ballantine Books, 1994). Interesting exploration of the evolution of television and speculation on the use of Trojan horses to bundle hidden agendas with palatable memes.

Культы и программирование

Cialdini, Robert В. Influence: The Psychology of Persuasion, Revised Edition (Quill, 1993). Mind-boggling, easy-to-read book about psychological techniques being used every day to influence people's minds. If you liked Chapter 8, you'll love this book.

МсWilliams, Peter. Life 102: What to Do When Your Guru Sues Yon (Prelude Press, 1994). The author of several best-selling self-improvement books recounts the events that led to his being brainwashed into spending 15 years in and giving SI million to a cult.

Дзен

Cleary, Thomas. No Barrier: Unlocking the Zen Koan (Bantam, 1993). Superb explanation of Zen introduces a brilliant transla-tion of the Wumenguan, the most famous book of Zen riddle-lessons.

Hofstadter, Douglas R. Godel, Escher, Bach: An Eternal Golden Braid (Vintage, 1979). Even though Thomas Cleary claims Hofstadter doesn't really grok Zen, any serious student of the nature of the mind should read this Pulitzer-Prize winning labor of love.

Pirsig, Robert M. Zen and the Art of Motorcycle Maintenance (Bantam, 1974). Autobiographical narrative of the author's inquiry into the nature of reality, distinctions, and sanity. Starts like a travelogue, but takes a sharp turn into the philosophical in Chapter 6. I

Цель жизни

Brodie, Richard. Getting Past OK: A Straightforward Guide to Having a Fantastic Life (Warner Books, 1995). How to use the art of mental reprogramming to transform your quality of life, told through the author's personal life experiences and illustrated with Eggbert cartoons.

Frankl, Viktor. Man's Search for Meaning (Washington Square Press, 1984). Moving, thoughtful, and persuasive argument for having a life purpose told through firsthand accounts of life in Nazi death camps.

Maslow, A. M. The Farther Reaches of Human Nature (Penguin, 1971). Very difficult reading about the nature of self-actualization and higher human values, but if you like authoritative credentials, you can't get much better than Maslow's.

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